MISSOURI ONLINE LOGO DEVELOPMENT

Branding and marketing campaign for The University of Missouri's distance education brand, Missouri Online. Scope included logo design, university lockups, brand standards, print and digital campaign assets & web design. A particular challenge for this branding project was the need for a lockup system that worked well with the 4 individual universities (MU, UMKC, Missouri S&T and UMSL), taking into consideration each one's brand colors and logo shapes.